generation y

Generation Y 101: The Future Has Arrived

Generation Y is moving up the career ladder and getting wealthier. By 2017 its 79 million members will have more spending power than the baby boomers and Generation X. Its spending ...

HOW TO: Introduce a Customer Loyalty Programme into Your Sales Strategy

Repeat customers spend 67 percent more than new customers, on average, and the cost of retaining existing customers is around 5 to 10 times lower than the cost of acquiring new customers. ...
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