generation y

Generation Y 101: The Future Has Arrived

Generation Y is moving up the career ladder and getting wealthier. By 2017 its 79 million members will have more spending power than the baby boomers and Generation X. Its spending ...
customer-loyalty

HOW TO: Introduce a Customer Loyalty Programme into Your Sales Strategy

Repeat customers spend 67 percent more than new customers, on average, and the cost of retaining existing customers is around 5 to 10 times lower than the cost of acquiring new customers. ...
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