ford social

Want to Build Links for a BIG Brand? Think UGC.

I love what Ford are doing digitally.  In particular, I’m impressed with their social portal and its ability to attract links like bees to honey.  A user genrated content ...

How Important is Link Building Today

The basic components of online marketing, what makes a website popular and how it is listed in the search engines, have not changed much over the past ten years. Generating relevant, ...

PageRank Basics

PageRank, named after Google’s co-founder, Larry Page, is Google’s proprietary system for ranking every site that appears within its index. This is a guide to understanding ...

Blogger Outreach Programme – Planning & Execution

Blogger Outreach is the process of connecting with bloggers for the purpose of  promoting a brand and increasing it’s visibility to a niche audience.  There are also SEO benefits ...

Linking to Press Releases

If your brand is mentioned on the web its very natural to want to tell your users about it. However doing so by linking to the stories that link to you might devalue these links that ...
directory

Top 10 Directories

Once upon a time, Directories were the backbone of the internet.  Actually, Yahoo started it’s life out as a small human edited directory attempting to organise the millions ...

Top 10 Linkbaits of All Time

Linkbaiting (aka viral marketing) is the process of creating  content designed to attract loads of natural links from all around the web.  Most linkbait ideas are simple and some ...

Outbound Links, Nofollows & Link Juice Dilution

One of the SEO arguments out there is the detrimental effect of outbound links on “link juice” and PageRank dilution. While not completely inaccurate this is somewhat of ...

LinkBaiting Process – The Guardian Example

Link baiting is a powerful strategy to build one way links from relevant sites and improve a site’s overall popularity.  How do you go about baiting links?  Here are a few steps ...

Link Building Strategies

Link building is probably the most frustrating part of SEO.  How do you build links to your website if you do not have the time or the inclination to do so.  This post will explore ...

Article Syndication for Link Building – Best Practices

Do you use article syndication as part of your link building strategy? Matt Cutts from Google supports this form of search engine marketing as a legitimate technique to boost your ranking ...
Manage Link Juice with Nofollow

Managing your Link Juice with “NoFollow”

“Link Juice” is the cumulative effect of the link popularity that your site gains over time as more and more sites link to yours.  If not managed properly, this link ...
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