Category Archives: Link Building

Blogger Outreach Programme – Planning & Execution

Written by Omar Kattan. Posted on November 8, 2009. Filed under Link Baiting, Link Building, Online Marketing, Online PR. Tagged . No comments.
Blogger Outreach

Blogger Outreach is the process of connecting with bloggers for the purpose of  promoting a brand and increasing it’s visibility to a niche audience.  There are also SEO benefits from a well executed blogger outreach programme.

Linking to Press Releases

Written by Omar Kattan. Posted on October 31, 2009. Filed under Link Building, Press Releases, SEO Best Practices. No comments.
Press_release

If your brand is mentioned on the web its very natural to want to tell your users about it. However doing so by linking to the stories that link to you might devalue these links that you’ve worked so hard to acquire.

Top 10 Directories

Written by Omar Kattan. Posted on April 23, 2009. Filed under Directories, Link Building, Top 10. Tagged . No comments.

Once upon a time, Directories were the backbone of the internet.  Actually, Yahoo started it’s life out as a small human edited directory attempting to organise the millions of websites out their into logical categories. Then Google came along! Another prominent directory on the net is DMOZ aka the Open Directory Project (ODP) is  an [...]

Top 10 Linkbaits of All Time

Written by Omar Kattan. Posted on April 13, 2009. Filed under Link Baiting, Link Building, Top 10. No comments.

Linkbaiting (aka viral marketing) is the process of creating  content designed to attract loads of natural links from all around the web.  Most linkbait ideas are simple and some are not intended as you’ll see in this list.  The reason they become linkbait material is that they are fresh and someone managed to think them up [...]

Outbound Links, Nofollows & Link Juice Dilution

Written by Omar Kattan. Posted on March 6, 2009. Filed under Link Building, SEO Best Practices, SEO Tips. 1 Comment.
Nofollow

One of the SEO arguments out there is the detrimental effect of outbound links on “link juice” and PageRank dilution. While not completely inaccurate this is somewhat of a myth that requires further explaination. Outbound links are links pointing from your website to external sites. Over time, as your website becomes more popular (more and more [...]