Omar Kattan » Link Baiting http://www.omarkattan.com search in a nutshell Mon, 06 Feb 2012 12:28:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Blogger Outreach Programme – Planning & Execution http://www.omarkattan.com/2009/11/08/blogger-outreach-programme-planning-execution/ http://www.omarkattan.com/2009/11/08/blogger-outreach-programme-planning-execution/#comments Sun, 08 Nov 2009 16:53:03 +0000 Omar Kattan http://www.omarkattan.com/?p=450 Blogger Outreach Programme - Planning & ExecutionBlogger Outreach is the process of connecting with bloggers for the purpose of  promoting a brand and increasing it's visibility to a niche audience.  There are also SEO benefits from a well executed blogger outreach programme.   These lie primarily in the fact that when bloggers talk about your brand, they will most likely link to it.  These valuable links from trusted relevant sources improve the authority level of the site and reflect positively on the rankings. Read more..]]> http://www.omarkattan.com/2009/11/08/blogger-outreach-programme-planning-execution/feed/ 0 Top 10 Linkbaits of All Time http://www.omarkattan.com/2009/04/13/top-10-linkbaits-of-all-time/ http://www.omarkattan.com/2009/04/13/top-10-linkbaits-of-all-time/#comments Mon, 13 Apr 2009 20:32:57 +0000 Omar Kattan http://www.omarkattan.com/?p=285 Top 10 Linkbaits of All TimeLinkbaiting (aka viral marketing) is the process of creating  content designed to attract loads of natural links from all around the web.  Most linkbait ideas are simple and some are not intended as you'll see in this list.  The reason they become linkbait material is that they are fresh and someone managed to think them up before anyone else did.   Without further ado, here is my list of the top 10 linkbaits that I think have worked really well and mana... Read more..]]> http://www.omarkattan.com/2009/04/13/top-10-linkbaits-of-all-time/feed/ 0 LinkBaiting Process – The Guardian Example http://www.omarkattan.com/2009/02/19/linkbaiting-process-the-guardian-example/ http://www.omarkattan.com/2009/02/19/linkbaiting-process-the-guardian-example/#comments Thu, 19 Feb 2009 08:46:51 +0000 Omar Kattan http://www.omarkattan.com/2009/02/19/linkbaiting-process-the-guardian-example/ LinkBaiting Process - The Guardian Example

Link baiting is a powerful strategy to build one way links from relevant sites and improve a site's overall popularity.  How do you go about baiting links?  Here are a few steps to follow in order to conduct a powerful linkbait campaign.

Arrange a brainstorm session that includes various people from your organisation including marketing, IT, creative agency reps and last but not least, your SEO.

List the various categories within the target audience of your website.  An example of this could be You... Read more..]]> http://www.omarkattan.com/2009/02/19/linkbaiting-process-the-guardian-example/feed/ 1