Omar Kattan » Keyword Research

A Few Words on Keyword Research for Website Optimisation [TIPS]

Omar Kattan — Sat, 12 Nov 2011 12:08:03 +0000

Search engines such as Google strive to meet their users' search demands by providing them with the most up-to-date relevant information available. Adding regular, unique, useful and informative content to your website in the form of informational blurbs, articles, videos, blog posts, etc. can help differentiate your site enough to rank above your competitors. However, more often than not, content a... Read more..

Google Insights for Search

Omar Kattan — Thu, 07 Aug 2008 07:51:47 +0000

Google announced the release of Google insights for Search which provides more insight into search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest. Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. The tool also allows for comparison... Read more..

Adwords Keyword Tool Now Includes Search Volumes

Omar Kattan — Thu, 10 Jul 2008 11:37:05 +0000

Google's Keyword research tool found at https://adwords.google.com/select/KeywordToolExternal has been updated to include actual number of searches per keyword and suggested keywords. This is a fantastic development for both paid (PPC) as well as natural search (SEO) campaigns as we can factor Google's data into the keyword research projects conducted for clients.

More imprtantly, this update will enable us to measure Google's data against a client's very own analytics data to beg... Read more..

Free Traffic Estimation Tools

Omar Kattan — Mon, 09 Jun 2008 07:04:04 +0000

Here are some tools I use for estimating traffic potential for keywords:

Google Adwords Tool

The Google Adwords traffic estimation tool gives you an estimation of traffic to a particular keyword(s) or allows you to plug in a URL for a particular site to crawl and bring back suggestions.

The figures from Adwords are displayed in graphs and not actual numbers, but it gives you a good place to start you keyword research as it gener... Read more..

Click Through Rate in SERP Positions

Omar Kattan — Thu, 13 Mar 2008 08:39:37 +0000

Everybody knows that getting on the number one position in any of the search engines, and especially the big G, has its rewards in the form of lots and lots of (if you've done your keyword research correctly) very valuable and free targeted traffic.

Whats frustrating to most though is how much traffic? Keyword estimation tools such as Keyword Discovery, and Wordtrackergive you a rough g... Read more..

Keyword Research and Optimisation

Omar Kattan — Sun, 24 Feb 2008 10:44:30 +0000

Keyword research is the foundation of any SEO activity, be it site optimisation or even link building, without the right keywords, your optimisation efforts will be fruitless without knowing the right keywords to target.

So how do you go about conducting proper keyword research? Follow the following 8 keyword research and optimisation steps.

Understanding the current keyword structure of your site

Before you can begin your keyword research and optimisation efforts, you need to have a strong... Read more..

New Keyword Research Resources

Omar Kattan — Mon, 08 Oct 2007 17:32:19 +0000

Did you know that Google, Yahoo and MSN now all offer a free source of information for your keyword research efforts?

The new versions of MSN Live and Yahoo! both offer oppor... Read more..