Category Archives: Keyword Research

Google Insights for Search

Written by Omar Kattan. Posted on August 7, 2008. Filed under Keyword Research, SEO Research. No comments.

Google announced the release of Google insights for Search which provides more insight into  search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest. Like Google Trends, you can just type in a search term to see search volume patterns over time, as well [...]

Latent Semantic Indexing & SEO

Written by Omar Kattan. Posted on July 24, 2008. Filed under Keyword Research, SEO Tips & Tricks. No comments.

According to the Wikipedia, Latent semantic analysis (LSA) is a technique in natural language processing, in particular in vectorial semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms. Google uses LSA in its algorithm when determining which pages [...]

Adwords Keyword Tool Now Includes Search Volumes

Written by Omar Kattan. Posted on July 10, 2008. Filed under Keyword Research, PPC. No comments.

Google’s Keyword research tool found at https://adwords.google.com/select/KeywordToolExternal has been updated to include actual number of searches per keyword and suggested keywords.  This is a fantastic development for both paid (PPC) as well as natural search (SEO) campaigns as we can factor Google’s data into the keyword research projects conducted for clients. More imprtantly, this update will enable us to measure Google’s [...]

Free Traffic Estimation Tools

Written by Omar Kattan. Posted on June 9, 2008. Filed under Gadgets & Tools, Keyword Research. No comments.

Here are some tools I use for estimating traffic potential for keywords: Google Adwords Tool The Google Adwords traffic estimation tool gives you an estimation of traffic to a particular keyword(s) or allows you to plug in a URL for a particular site to crawl and bring back suggestions.  The figures from Adwords are displayed in [...]

Click Through Rate in SERP Positions

Written by Omar Kattan. Posted on March 13, 2008. Filed under Keyword Research, SEO Research, Surveys & Statistics. No comments.

Everybody knows that getting on the number one position in any of the search engines, and especially the big G, has its rewards in the form of lots and lots of (if you’ve done your keyword research correctly) very valuable and free targeted traffic. Whats frustrating to most though is how much traffic?  Keyword estimation tools such as [...]