Category Archives: Google News

Google Adds “Answer Highlighting” to Search Results

Written by Omar Kattan. Filed under Google News, SERP Analysis. Tagged , . No comments.
google-answer-highlight

Google have kicked off the new year with a major improvement, they’re applying the research behind Google Squared to add a new “answer-highlighting” feature to search results.

Haiti Earthquake – How Google is Helping

Written by Omar Kattan. Filed under Google News. No comments.
Official Google Blog- Staying connected in post-earthquake Haiti_1263755837594

In response to the Haitian earthquake, a team of Googlers worked with the U.S. Department of State to create an online People Finder gadget so that people can submit information about missing persons and to search the database.

Personalised Search and It’s Impact on SEO

Written by Omar Kattan. Filed under Google News, SEO. Tagged . 1 Comment.
Google Personalised Search

So Google recently announced that it has defaulted it’s search results to “personalised”.  What does this mean in terms of the future of SEO?  I’ll try to explain.

Google Caffeine – The SEO Implications

Written by Omar Kattan. Filed under Google News, SERP Analysis. Tagged , , , . 4 Comments.
google-caffeine

Google recently announced it’s top secret project codenamed “Caffeine”.  This project seems to have been a few years in the making and meant to capitalise on the growing interest in “real time search” and the “semantic web”.

Google Announces Longer Description Snippets

Written by Omar Kattan. Filed under Google News, SEO, SEO Research, SERP Analysis. No comments.

In a move hardly surprising to SEOs Google has officially announced two new “improvements” in its search results;  “longer search result  descriptions” (snippets)  and “an expanded list of useful related searches”. Longer Description Snippet   If you conduct a search for wolverine movie review you’ll notice that the description snippet under the blue title tag contains two [...]