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Archive for the ‘Random Thoughts’ Category
November 16th, 2009 | 
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There are several ways to attract traffic to a website. These include Search Engine Optimisation (SEO), Pay Per Click (PPC) and Social Media Optimisation (SMO). According to the Wikipedia, Social media optimization is
a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media. SMO is one of two online methods of optimizing (attracting visitors to) website content; the other method is search engine optimization (SEO).
The term “social media optimization” was first used and described by Rohit Bhargava. Bhargava’s original six rules for conducting social media optimization are:
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
- Get communities connected
An example of a company effectively using social media optimisation to increase traffic and sales to their site is Dell.
Dell generated over a million dollars in the past year and half through sales alerts. People who sign up to follow Dell receive messages or tweets when discounted products are available.
Dell has several Twitter accounts including Direct2Dell, StudioDell, DigitalNomads but the one with the most success is the Dell Home Outlet Store with over 1.4 million followers and growing.
Dell is also an active blogger, using their Direct2Dell blog and their IdeaStorm project to become a better, more responsive, and more likeable company.
Today, many other companies are using social media to increase their brand’s presense on the Net and increasing traffic and sales, it’s become a natural extension and indispensible part of a comprehensive online marketing strategy.
In the future, social media optimisation will play a bigger role in online marketing and the companies who do not jump on the bandwagon today will miss out.
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Welcome to my Blog.
My name is Omar Kattan and this is my first blog. Funny really since I work in search and I probably should have had one of these niftty things a long long time ago! Well, better late than never I say.
Anyway… The reason I started this blog was because I recently bought my own name’s domain name (omarkattan.com) and wanted to use it for something so I thought.. maybe a blog would be a good idea! And so here we are…
Its actually 3:19 in the morning now and I couldn’t sleep so I figured I’ll stay up and start posting my first entry, so here it is…
What will this blog be about? Well mostly about search (as in digital search) and my work and experiences with it (5 years so far) including the sites I’ve built and the experiences I’ve had/will have in working with search engines (both paid and organic).
I will also attempt to keep this blog updated with the latest search news including the latest technologies, trends and fast moving developments in the fascinating world of search.
I hope you find my posts both informative as well as insightful. If they are, please do post comments and feel free to ask questions.
Until another sleepless night…