digital-stickman-playing-video-game

Rules of Gamification: A Marketer’s Guide

Gamification, or the use of game mechanics to influence consumer behavior, is a global hype. But how does it work? And perhaps more importantly, does it actually work? Gamification ...
ford social

Want to Build Links for a BIG Brand? Think UGC.

I love what Ford are doing digitally.  In particular, I’m impressed with their social portal and its ability to attract links like bees to honey.  A user genrated content ...
disrupted-industries-series-banking

Disrupted Industries: How Online Banking Took the Banking Industry by Storm [SERIES]

This is the seventh and last in a series of blog posts about how established industries responded to new threats and competing technologies. In this blog post I analyse the impact ...
disrupted-industries-series-print-media

Disrupted Industries: Print Media and Physical Content vs. the Free Economy [SERIES]

This is the sixth in a series of blog posts analysing how brick and mortar industries have responded to outside threats and competing technologies. The aim of the series is to review ...
disrupted-industries-series-retail

Disrupted Industries: Does Amazon Own Online Retail? [SERIES]

This is the fifth blog post in a series examining industries that have been disrupted by competing technologies and how these industries dealt with these external threats. As this is ...
disrupted-industries-series-dvd-rentals

Disrupted Industries: Does Blockbuster’s Demise Spell the End of DVD Rentals? [SERIES]

This is the fourth in a series of blog posts assessing how industries respond to competing technologies and how their strategies, or lack thereof, are structured around dealing with ...
disrupted-industries-series-hard-disc-drives-hdd

Disrupted Industries: What Does the Future Hold for Hard Disk Drives? [SERIES]

This is the third in a series of blog posts assessing how industries respond to competing technologies and how their strategies, or lack thereof, are structured around dealing with ...
disrupted-industries-series-optical-media

Disrupted Industries: Has Sony Hastened Blu-Ray’s Demise? [SERIES]

This is the second in a series of blog posts assessing how industries respond to competing technologies and how their strategies, or lack thereof, are structured around dealing with ...
disruption

Disrupted Industries: Can a Company Future Proof Its Business? [SERIES]

We’ve all heard about those stalwart companies who continually lead their competition and become the envy of their market. These are the enterprises that all companies try to emulate. ...
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