storypowered

Interview: What’s the Story with Content Marketing?

I was recently interviewed by the brilliant Lianne Picot on her Story Powered Radio Show on Voice America. The topic was one that is near and dear to my heart; Content Marketing, and ...
editorial calendar

10 Steps to Putting Together a Content Creation Calendar

Any company embarking on building and growing its digital brand needs to have a content creation calendar. After all, success is no longer about randomly creating content. Instead, ...
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7 Tips for Effective Brand Storytelling on YouTube

YouTube is by far the biggest user generated video platform today and the second largest search engine after Google. It is also the ideal platform to tell your brand story either directly, ...
Ipad & Charts

How We Track Content Marketing Performance

Most businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility, establish authority and increase lead generation. ...
omar-good-moster-podcast

My Interview With John Timmerman – Good Monster

I was recently interviewed by the brilliant John Timmerman from Good Monster about what it takes for brands to rise above the noise and get their message across in a crowded and extremely ...
people pyramid

Leveraging Influencers to Close More Sales

Decision makers often rely on the advice of trusted associates to make important purchasing decisions. Buying teams are often formed to assist decision makers when a single purchase ...
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Five Common Content Marketing Mistakes

Nearly every content marketer has experienced this frustration: You’ve planned your strategy, done all the necessary research and created interesting content, but you’re not getting ...
why-brand-storytelling-works

Why Brand Storytelling Works

Storytelling is an ancient human occupation. There’s not a culture on Earth without its rich share of myths and legends—and its tawdry gossip and scary stories. We’ve had tales ...
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Make Your Own Infographic: 5 Tools to Consider

Today, infographics have become an important part of content marketing. You can see many freelance bloggers and professional businesses promoting their websites, products, and services ...
Gold Panning

Thoughts on Content Curation [Curated]

Content Marketing has become an essential discipline in digital marketing and overall brand communication.  Like it or not, it is here to stay and will be for a long time. As traditional ...
The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870.
A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea

Read more: http://www.answers.com/topic/storytelling#ixzz35mJRgDgu

Marketers: Think Like Storytellers

Writing is a craft. Be it in fiction or in a business context, words are your raw material. A story, fiction or otherwise is shaped by plot and characters. It seems a simple enough ...
Image: Courtesty of Mashable

3 Apps To Mine Reddit For Content Marketing Inspiration

Are you a creative tasked with content marketing for your organization? Do you struggle to find content ideas that your audience will find engaging and current? One option you may ...
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