Stop Selling Ice to Eskimos. 3 TIPS For An Inspired Content Strategy
Industry pundits believe 2012 will be the year of content marketing.
Actually, quite a few think that 2011 was the year of content. 2012 -they predict- is when branded digital content ...
7 “NO BRAINERS” for Using Infographics In Your Content Strategy
Do you appreciate the brevity and precision with which a chart or graph relays information? You might not even notice it, but a bar graph or pie chart can give you a lot of info in ...
3 Content Questions to Ask About Your Website [Tips]
If you’ve always performed the web design function in your company or you’ve used a web designer’s services, make sure to always scrutinise the content that your business website ...
5 Reasons Why I Won’t Share Your Content [TIPS]
Ever wonder why some content gets shared whilst other content -even with better perceived value- doesn’t? Here’s a hint, think aquatic vertebrates.
Most web users have ...
Search Engine Fodder Vs Quality Inbound Marketing Copy [TIPS]
What’s the fuss over Search Engine Optimisation (SEO)? Online marketing may have been founded upon affiliate marketing, but its heart as it evolved today is SEO.
A big chunk of the ...
TOP SECRET: BURN AFTER READING [COPYWRITING TIPS]
Selling products or services online is impossible without effective content. Sales are not made by flashy website designs or graphics, sales are the result of persuasive content. Putting ...
