Share Meaningful Content To Build Your Brand’s Presence
Can content inspire meaningful social change? Can it reach your target market using the very words that speak to them? More critically, can it sell? And — better still — ...
6 Proven Styles of Headlines that Really Work
The headline is the first, and potentially the only, chance you have to make an impression on a reader. You may have just written the world’s best article, but it will all be for ...
5 Slideshow Creation Tools You Might Have Missed
If you’re looking for ways to spice up your content marketing efforts, adding slideshows to your editorial calendar might just do the trick. The popularity of the visual web ...
5 Pinterest Content Curation Strategies For Ecommerce Brands
If you haven’t established a presence on Pinterest for your online business, you should reconsider. Why? Lauren Young, the Reuters personal financial editor, sites a Pew Research ...
7 Podcast Tools For Your Audio Content Plan
Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are ...
3 Tips for Creating Great Content for Your Site
Any self-respecting web marketer will tell you that content is king. However, it’s not as simple as that. Not all content is created equally.
Only high quality, well researched ...
Consumer-led Storytelling: Brand Communication in a New Age
This post was originally featured on Huffington Post Business.
Storytelling has been around for thousands of years.
From the early days of humanity, when mythological stories were ...
The Latitude Framework: 4 i’s of Transmedia Storytelling
Research consultancy, Latitude, has come up with a framework that helps businesses tell their story across multiple media channels. The four i’s of storytelling (immersion, interactivity, ...
Storytelling For SMEs: The Elevator Pitch Re-Invented
Storytelling is playing an increasingly important role in SME marketing.
Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ...
Infographics for Brands: 10 Step Guide [TIPS & RESOURCES]
Over the past few years I’ve worked closely with several of my [ftse 100/fortune 500] clients to incorporate data visualisation into their brand communication strategies.
The ...
3 Awesome Content Curation Tools & Why I Use Them
The Macmillan dictionary defines content curation as follows:
The process of analyzing and sorting Web content and presenting it in a meaningful and organized way around a specific ...
4 Steps to Conduct Interviews for Award-Winning Content [HOW TO]
You don’t have to be a world-famous journalist to conduct engaging interviews and create award-winning content. Whether it’s an article or video content, you can spin an interview ...
