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Whitepaper: Minimizing Bounce Rate: 10 Things To Consider

In 2014, search algorithms will focus more and more on site engagement. This includes -among other things- interactions with your content and pageviews on your site. Bouncerates are ...
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6 Things to Think About When Calculating SEO ROI

Yesterday, I had the pleasure of hosting Dubai Digital‘s first SEO 101 workshop to kick off the thought leadership vision I had for Sandstorm Digital when I first joined towards ...
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[How To] Claw Back Google’s Keywords (Not Provided)

A hot topic among online marketers today, and especially SEOs, is Google’s move to block all keyword data from showing up in its Analytics product. Under the guise of “protecting ...
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Useful Twitter Analytics & Measurement Platforms I Use

A significant part of what I work on at Sandstorm Digital is content marketing and social media strategy. This has become especially important with Google’s ever-increasing focus ...
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Predictive Analytics: 5 Considerations for Data Miners

Data mining and analytics is the process of extracting and analysing data from systems databases to discover relationships; these patterns are then used to indicate future performance. Simple ...
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Annotate Google Analytics For SEO Insights [Guide]

With all the changes Google’s algorithm goes through each year, it’s worth keeping track of how this affects your website’s traffic.   Use this 4-step guide to ...
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14 Features That Make Google Analytics Worth Your While

Years ago, you had to pay hundreds of dollars on server-side statistical software to get any sort of idea of your website’s performance. These days, you can get more information ...

5 Free Methods for Measuring Twitter Success

Increasing numbers of businesses are realising the benefits of operating on Twitter. It offers an incredibly cost effective way of engaging with customers or clients and can be an unbelievably ...
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