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Lead Management Automation: The Right Email At The Right Time

A potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize your chances of converting the lead, and how ...
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12 Tips to Getting the Most Out of Your Email Newsletter

One of the most effective forms of email marketing is the newsletter. It’s a way of providing subscribers with an in-depth look at your business. It’s also highly customizable, ...
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Twitter Google Deal: What Businesses Need To Know

If you’re a business owner, it’s important to understand the changes coming to Twitter, as well as how they can potentially impact your business. In February, a deal was reached ...
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Mobile App Store Optimization: A Guide to Better Ranking

Mobile apps are changing the way UAE does business online. More users continue to gravitate towards mobile devices for shopping, reading, and searching the web. Most marketing people ...
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Beginner’s Guide to Remarketing

If you have spent even a little time online, there have probably been times when you thought you were being stalked. Not by the government or the NSA, but by corporations trying to ...
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Conversion Optimization Through Google Analytics

Google Analytics provides a wealth of data for those looking to optimize their conversion, whether a webmaster is interested in very basic site tweaks or a comprehensive testing process. ...
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Review: Periscope vs Meerkat – The Battle for Live Streaming

In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the ...
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My Interview With John Timmerman – Good Monster

I was recently interviewed by the brilliant John Timmerman from Good Monster about what it takes for brands to rise above the noise and get their message across in a crowded and extremely ...
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Leveraging Influencers to Close More Sales

Decision makers often rely on the advice of trusted associates to make important purchasing decisions. Buying teams are often formed to assist decision makers when a single purchase ...
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Five Common Content Marketing Mistakes

Nearly every content marketer has experienced this frustration: You’ve planned your strategy, done all the necessary research and created interesting content, but you’re not getting ...
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New Business Startup? Think Like a Rock Star

Launching a new business? Why not borrow ideas from your favorite rock stars to help you develop a strategic plan? Here’s how. Musicians, like business start-up geeks, begin ...
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My Workshop in Dubai: SEO for News Websites – March 23

One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai. Actually, many of these regional offices are right here at our doorsteps in the ...
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