Meerkat vs. Periscope

Review: Periscope vs Meerkat – The Battle for Live Streaming

In a world of smart devices, the applications you use define your experience. Users are constantly on the lookout for the best app to share their reality with. In previous years, the ...
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My Interview With John Timmerman – Good Monster

I was recently interviewed by the brilliant John Timmerman from Good Monster about what it takes for brands to rise above the noise and get their message across in a crowded and extremely ...
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Leveraging Influencers to Close More Sales

Decision makers often rely on the advice of trusted associates to make important purchasing decisions. Buying teams are often formed to assist decision makers when a single purchase ...
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Five Common Content Marketing Mistakes

Nearly every content marketer has experienced this frustration: You’ve planned your strategy, done all the necessary research and created interesting content, but you’re not getting ...
Rockstar

New Business Startup? Think Like a Rock Star

Launching a new business? Why not borrow ideas from your favorite rock stars to help you develop a strategic plan? Here’s how. Musicians, like business start-up geeks, begin ...
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My Workshop in Dubai: SEO for News Websites – March 23

One of the important hubs for the news publishing sector in the Middle East and Gulf region is Dubai. Actually, many of these regional offices are right here at our doorsteps in the ...
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A Brief Look at Computing Trends for 2015

There is certainly a lot to take in as we look over the past decade in the world of computer hardware and software. Back in 2005, Windows XP was still the world’s most common ...
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Happy New Year! All the best in 2015

2014 has been an amazing year of growth and learning for me with lots of welcomed challenges both on the personal and business fronts. I’m really excited about 2015 and the new ...
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Why Brand Storytelling Works

Storytelling is an ancient human occupation. There’s not a culture on Earth without its rich share of myths and legends—and its tawdry gossip and scary stories. We’ve had tales ...
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The emotional entrepreneur: A springboard to SME success

This piece was originally published as a guest blog post on the Souqalmal SME Blog. Managing a company as an entrepreneur means dynamic leadership. There are no set guidelines to ...
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Sandstorm Turns One – 8 Lessons Learned From Building An Agency in the Middle East

Those who know me know that I recently left a comfortable job as head of Inbound Marketing and SEO at MediaCom and joined a fledgling start-up agency in the Middle East, Dubai to be ...
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‘Facebook Media’ – What Marketers Need to Know

Are you using Facebook to grow your business? Does your social media team post frequent updates on Facebook to engage with your target audience? Facebook has just rolled out Facebook ...
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