elon-presenting-powerwall

Elon Musk’s PowerWall Launch: The Power of Story in PowerPoint

I recently watched the launch of PowerWall by Elon Musk; and while he’s not quite Steve Jobs, he does use the same storied approach to product launches. Watch his launch of ...
brain

Google’s 3rd Most Important Ranking Factor & Why You Should Care

Back in November 2015, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“. Google has confirmed that ...
Early VW Beetle Ads

The VW Beetle Story: A Lesson in Brand Persona Development

The VW “Lemon” and “Think Small” ads are icons of the late 50s. Created by Bill Bernbach‘s BBD ad agency, they revolutionized advertising copy and laid out the early foundations ...
b2b-story

B2B Storytelling Success Begins With Answering This Question …

“What keeps your customers up at night?” One of the most important concepts in b2b marketing is empathy, without it, your story will not resonate with the intended audience; and ...
storypowered

Interview: What’s the Story with Content Marketing?

I was recently interviewed by the brilliant Lianne Picot on her Story Powered Radio Show on Voice America. The topic was one that is near and dear to my heart; Content Marketing, and ...
In5-SEO-101-Omar-Kattan

Presenting: Future of Search During UAE Innovation Week

I’m hitting the speaking circuit again, this time on 25 November and in support of UAE Innovation Week to discuss the future of Search. Over the last year, the UAE has prioritized ...
sam-win (1)

Client Award Win: Souqalmal Best Online Business in UAE

Proud of our client Souqalmal.com for winning the Online Business of the Year Award during last week’s prestigious Gulf Capital MEED SME Awards. And well done to the Sandstorm ...
editorial calendar

10 Steps to Putting Together a Content Creation Calendar

Any company embarking on building and growing its digital brand needs to have a content creation calendar. After all, success is no longer about randomly creating content. Instead, ...
omar kattan - best digital marketing professional award

Awarded Asia’s Most Influential Digital Marketer

Proud to have being awarded Asia’s Most Influential Digital Marketer during last week’s prestigious Asian Leadership Awards. In its 5th Year, the Asian Leadership Awards (ALA) ...
succeed-youtube

7 Tips for Effective Brand Storytelling on YouTube

YouTube is by far the biggest user generated video platform today and the second largest search engine after Google. It is also the ideal platform to tell your brand story either directly, ...
Ipad & Charts

How We Track Content Marketing Performance

Most businesses already understand the importance of content marketing as a way to raise brand awareness, enhance search engine visibility, establish authority and increase lead generation. ...
funnel_on_bullseye_800_wht_9239

Lead Management Automation: The Right Email At The Right Time

A potential consumer, or lead, has shown interest in your product or service, and you have received an email address. How do you maximize your chances of converting the lead, and how ...
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