The New Analytics Frontier: Gearing Up for Mobile Analytics
The mobile Web drives big business. Each mobile search represents hundreds of thousands of follow-up actions, and mounting evidence suggests that there is no better time to establish ...
6 Proven Styles of Headlines that Really Work
The headline is the first, and potentially the only, chance you have to make an impression on a reader. You may have just written the world’s best article, but it will all be for ...
Google’s Best practices for using rel=canonical
Including a rel=canonical link in your webpage is a strong hint to search engines your preferred version to index among duplicate pages on the web. It’s supported by several search ...
Four Reasons to Use Behavioral Ad Retargeting
When someone opens a new website, they ignore most of the advertisements. The banner ad for a leather jacket? Not interested. The auto-play ad showing off a new pair of shoes? Stopped ...
Optimising Your Twitter Profile with Twitter Cards [Guide]
Twitter recently launched their Twitter cards service.
Twitter cards allows site owners to add functionality to display summaries of their site content on their Twitter profile and ...
Five Must-Have Social Media Apps For iPod Touch, iPhone & iPad
One of the great things about having a device like the iPod Touch, iPhone or iPad is the ability to constantly connect with the world via the Internet.
Whether you’re sitting at home ...
Adapt Your SEO For Trends: Real-Time & Local Search
The majority of SEOs focus on optimising for desktop/laptop search results. The good ones (#97 in particular) are aware of the latest search trends and incorporate optimisation techniques ...
Annotate Google Analytics For SEO Insights [Guide]
With all the changes Google’s algorithm goes through each year, it’s worth keeping track of how this affects your website’s traffic. Use this 4-step guide to ...
Infographics for Brands: 10 Step Guide [TIPS & RESOURCES]
Over the past few years I’ve worked closely with several of my [ftse 100/fortune 500] clients to incorporate data visualisation into their brand communication strategies.
The ...
3 Awesome Content Curation Tools & Why I Use Them
The Macmillan dictionary defines content curation as follows:
The process of analyzing and sorting Web content and presenting it in a meaningful and organized way around a specific ...
[HOW TO] Register Your Brand On Pinterest. Do It Today!
I continue to be surprised by the number of brands that have yet to be signed-up to Pinterest.
Here are some of the ones that stand out:
Harley-Davidson (Becky Segovia? Seriously!) ...
6 Reasons Why Businesses Should NOT Use Social Media
Those who know me know that this post is tongue-in-cheek; BUT, bear with me, playing a bit of a devil’s advocate here…
Social media has taken the world by storm and many ...
