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Kicking Off Digital Thought Leadership In The MENA Region

On Sunday, the 10th of November I’ll be running the first of many digital education workshops in Dubai, Media City.  This first one will cover SEO (101). This particular workshop ...
Mobile Stats - Action Within 1 Hour

Mobile Search Drives Immediate Action [INFOGRAPHIC]

I’ve recently been chosen to pre-screen MMA’s upcoming Smarties mobile marketing & advertising awards. I’m thrilled about this for 2 reasons: 1- It’s an ...
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Useful Twitter Analytics & Measurement Platforms I Use

A significant part of what I work on at Sandstorm Digital is content marketing and social media strategy. This has become especially important with Google’s ever-increasing focus ...
Becoming A Thought Leader

Proven Distribution Channels For Becoming A Thought Leader

Excellent Prezi highlighting proven distribution channels for anyone looking to become a thought leader in his or her field.
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Mobile Advertising: Effectiveness Through Simplicity

I just read this article which inspired me to write this post.  In it, Lord Saatchi states: “No matter what the medium, it is the thought process that should apply to all forms ...
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5 Slideshow Creation Tools You Might Have Missed

If you’re looking for ways to spice up your content marketing efforts, adding slideshows to your editorial calendar might just do the trick.  The popularity of the visual web ...
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Persuasion Marketing: How to Optimise Content to Maximise Conversion

Most companies know that creating persuasive content is the key to converting readers into loyal subscribers or paying customers, but it’s easier said than done. Judging by the quantity ...
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5 Pinterest Content Curation Strategies For Ecommerce Brands

If you haven’t established a presence on Pinterest for your online business, you should reconsider. Why? Lauren Young, the Reuters personal financial editor, sites a Pew Research ...
podcasting

7 Podcast Tools For Your Audio Content Plan

Are you tired of trying to come up with fresh written content for your company website each week? Why not throw caution to the wind and try your hand at podcasting instead? There are ...
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Google’s Schmidt: Verified Profiles Key To Ranking

It’s official, your Google Plus profile will affect your ranking. According to Eric Schmidt… “Within search results, information tied to verified online profiles will ...
Loyal Customer

[How To] Cultivate Customer Loyalty – 3 Tips

Cultivate loyal customers and enjoy sales even when times are tough. Earning a customer’s trust and loyalty takes a lot of time and effort. But it pays off in the long run. Here ...
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3 Tips for Creating Great Content for Your Site

Any self-respecting web marketer will tell you that content is king.  However, it’s not as simple as that.  Not all content is created equally. Only high quality, well researched ...
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