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Aston Martin – A Brand Story With The Ultimate Protagonist

aston-james

When you think of Aston Martin, what comes to mind?  For me, it’s James Bond and all the exciting car chases. It’s probably what comes to your mind also?

But, beyond the James Bond association, the Aston Martin story is actually just as interesting.

According to their website:

A RICH AND PRESTIGIOUS HERITAGE DEFINES ASTON MARTIN AS SOMETHING TRULY UNIQUE WITHIN AUTOMOTIVE HISTORY.

Founded in 1913 by Robert Bamford and Lionel Martin as ‘Bamford & Martin Ltd’, the company has developed into an iconic brand synonymous with high performance and elegance. 1914 saw the birth of the name ‘Aston Martin’ following Martin’s successful run at the Aston Hill Climb in Buckinghamshire, England. Within a year the first aston martin had been built and registered with the name and by 1920 the business had relocated to Kensington.

The rest, as they say, is glorious history which you can read via this elegant slideshow recounting their story.

THE ULTIMATE PROTAGONIST

Back to why I, and so many others like me love the car so much, it’s the James Bond association.

Frequently acclaimed as the most beautiful car in the world, the Aston Martin DB5 entered production in 1963. The following year saw the birth of a relationship that has left an indelible mark on popular culture, as the DB5 was chosen to be James Bond’s car of choice in the classic film ‘Goldfinger’.

With the James Bond association, Aston Martin managed to indirectly associate itself with the ultimate protagonist (hero), James Bond, a character its customer base surly aspire (if only in their imagination) to be like.

Goes to show the power of well chosen product placement to support a brand’s story and identity.

OVER TO YOU…

Do you admire the Aston Martin Brand? Is it due to the association with James Bond?  Which other auto brands do you admire? Share below…

This blog post was originally published on Brand Stories Blog

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