A new age adman and corporate brand storyteller with over 20 years experience in brand strategy, marketing communications and advertising, spanning two continents in two high profile regions; MENA and Europe.
Middle East /N. Africa Experience
The first 10 years of my career were spent in the Middle East/North Africa working on brand communication strategies and launch campaigns for some of the world’s largest brand owners including Nestle, L’Oreal and Philip Morris.
In 2002 I moved to the UK and for the last 10 years my focus switched to digital marketing and advertising.
I’ve spent the last 7 years working in large media agency environments setting up and managing the SEO and Inbound Marketing departments for both Aegis‘ Diffiniti (now iProspect) and WPP‘s MediaCom.