A new age adman and corporate brand storyteller with over 20 years experience in brand strategy, marketing communications and advertising, spanning two continents in two high profile regions; MENA and Europe. I’m currently the Chief Strategy Officer at Sandstorm Digital, a leading Content Marketing agency headquartered in Dubai, Media City.
Middle East /N. Africa Experience
The first 10 years of my career were spent in the Middle East/North Africa working on brand communication strategies and launch campaigns for some of the world’s largest brand owners including Nestle, L’Oreal and Philip Morris.
In 2002 I moved to the UK and since then my focus switched to digital content marketing and advertising.
In September 2012 I assumed the brilliant role of Chief Strategy Officer at Sandstorm Digital in Dubai, UAE.
Areas of Expertise
Brand Communications, Digital Strategy, Content Marketing, Corporate Storytelling, Display Advertising, Analytics, Search Engine Optimisation (SEO), Online Reputation Management (ORM), Mobile Marketing, Social Media Marketing (SMM) and Pay Per Click advertising (PPC)