The Seven Elements of Great Content

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Over at Sandstorm we recently published a new whitepaper entitiled 7 Elements Of Content That Hits The Jackpot In 2014.

You probably already know a dozen reasons why you need high quality content for your website. And with the constant changes to Google’s search algorithm, the old “content is king” mantra is truer than ever.

But what is it that makes great content so great?  With a careful examination of some of the most popular and successful content online, we were able list at least seven things in common with all great content.

To find out what these 7 common things are, download the whitepaper here.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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