Whitepaper: How to Convert Readers Into Paying Customers

open_door_welcoming_salesman_800_clr_5847We (Sandstorm) recently published a whitepaper entitled “Content Marketing – How to Convert Readers Into Paying Customers”

It looks at the essentials in converting website visitors into leads and sales.

The jist of it:

Content Marketing isn’t like writing sales copy or landing pages.

So how can you use it to convert users into loyal subscribers and, from there, into paying customers?

Focus on the following:

  • Craft a Magnetic Headline
  • Lead Them in With an Interesting Story
  • Touch Their Pain Points
  • Offer Solutions
  • Conclude With a Strong Call to Action

Download the free whitepaper here (need to sign up to the email list first).

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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