5 Mobile Commerce Tips To Boost Holiday Sales

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Web analytics firm StatCounter reported that in November 2013, 20 percent of global browsing activity originated from mobile devices.

The remaining 80 percent, of course, came from PCs.  The percentage of mobile browsing is growing, according to StatCounter.

Be ready to monetise the increased mobile traffic arriving at your e-commerce site and esepcially around this critical holiday season.

Here are some tips to help you do that.

Apps for Social Gifting

Social gifting can help improve sales, most especially during the holidays. Third-party apps, such as Treater.com and Wrapp.com, enable small retailers to earn additional revenue by targeting mobile shoppers who may be receptive to the convenience of social gifting. Consider participating in one.

Mobile Promotions

When choosing which shops to go to, many consumers decide based on the presence (or the lack thereof) of discounts and sales promotions. Extend this to the mobile environment by running an SMS text messaging campaign that features time-sensitive deals and appropriate CTAs. Another option to reach more mobile consumers is to take part in mobile coupon websites.

Icons to Indicate a Secure Site

Ensure that your SSL certificate is up to date. Also, icons signifying that your site is secure should be displayed on your webpages. No shopper in his right mind will entrust his credit card or banking information to a shady-looking e-commerce site.

Easy Checkout

Cart abandonment is a problem that plagues many online retailers. According to Jumio, 66 percent of online shoppers would abandon a purchase while at the mobile checkout stage, while 47 percent would not complete a sales transaction when faced with a complicated checkout process.

So, make your mobile checkout process seamless and fast to increase the chance of online shoppers completing their sales transaction. Minimize the number of steps that lead to checkout.

Shipping fees and other additional costs must be communicated before your customer reaches the final checkout stage. A customer greeted by a surprisingly exorbitant amount only at the end stages of the sales transaction, which is before payment is authorized, has a higher chance of changing his mind about the purchase and abandoning his virtual cart. As much as possible, display the total cost while the customer adds or removes items from the shopping cart.

It is also wise to avoid asking your customers to fill out multiple fields and forms because typing on a mobile device can be difficult. And don’t forget to offer secure payment options such as PayPal and Google Wallet because some people are hesitant about disclosing their bank information.

Support for Multiple Devices

Your online retail site should be viewable on multiple devices, such as desktops, laptops, and the most popular tablets and smartphones.

Review your analytics to know the types of devices used by your site visitors. If you have not yet implemented responsive web design, then stick to a simple website format that enables people to shop comfortably and pay for their purchases quickly.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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