I’m thrilled about this for 2 reasons:
1- It’s an honor to be involved in what is widely considered “the Oscars” of the mobile advertising industry!
2- I’m looking forward to evaluate how creative my peers are at using the intrinsic features and capabilities of mobile to add tangible value to their clients advertising campaigns.
To expand on # 2 above, and as an example, how would advertisers use the stats below to drive bigger ad spend returns to their clients ?
Are you submitting your mobile advertising campaign? If you haven’t already, submit your entry today to be considered for a Smarties award. Final deadline for submission is tomorrow.