Mobile Search Drives Immediate Action [INFOGRAPHIC]

I’ve recently been chosen to pre-screen MMA’s upcoming Smarties mobile marketing & advertising awards.

I’m thrilled about this for 2 reasons:

1- It’s an honor to be involved in what is widely considered “the Oscars” of the mobile advertising industry!

2- I’m looking forward to evaluate how creative my peers are at using the intrinsic features and capabilities of mobile to add tangible value to their clients advertising campaigns.

To expand on # 2 above, and as an example,  how would advertisers use the stats below to drive bigger ad spend returns to their clients ?

Are you submitting your mobile advertising campaign? If you haven’t already, submit your entry today to be considered for a Smarties award.  Final deadline for submission is tomorrow.

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New Age AdMan & proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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