Mobile Advertising: Effectiveness Through Simplicity

mobile-adsI just read this article which inspired me to write this post.  In it, Lord Saatchi states:

“No matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile”

I can’t agree more.

In a recent presentation at Mobile Advertising World (MADWORLD) – Dubai, I highlighted a 4 step thought process for creating “attention grabbing clickable ads that simplify the path to Purchase”:

  1. Understand Your Mobile Consumer’s Path to Purchase  - I referenced McKinsey & Company’s consumer decision journey.
  2. Know Your Mobile Consumer (Usage Behaviour)
  3. Define Your Mobile Campaign Objectives
  4. Create Your Mobile Campaign

Here are the 3 mobile advertising case studies I cited that achieve effectiveness through their sheer and utter simplicity. I hope you find them inspiring.


AXA Car Insurance

Tesco Korea

Volvo Display & Video Ads

Over to you

What’s your favourite effective mobile ad campaign?  Share below…

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New Age AdMan & proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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