I just read this article which inspired me to write this post. In it, Lord Saatchi states:
“No matter what the medium, it is the thought process that should apply to all forms of advertising – including mobile”
I can’t agree more.
In a recent presentation at Mobile Advertising World (MADWORLD) – Dubai, I highlighted a 4 step thought process for creating “attention grabbing clickable ads that simplify the path to Purchase”:
- Understand Your Mobile Consumer’s Path to Purchase - I referenced McKinsey & Company’s consumer decision journey.
- Know Your Mobile Consumer (Usage Behaviour)
- Define Your Mobile Campaign Objectives
- Create Your Mobile Campaign
Here are the 3 mobile advertising case studies I cited that achieve effectiveness through their sheer and utter simplicity. I hope you find them inspiring.
AXA Car Insurance
Volvo Display & Video Ads
Over to you
What’s your favourite effective mobile ad campaign? Share below…