Google’s Schmidt: Verified Profiles Key To Ranking


It’s official, your Google Plus profile will affect your ranking.

According to Eric Schmidt…

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

I’ve written about this here and here.

And while most internet marketers are cynical about this quote, personally I feel there is no harm in ensuring that you’ve taken all the steps to safeguard your rankings and future-proof your traffic.

How optimized is your Google Plus profile?  In addition to my previous tips on this topic, take these basic steps to put yourself on the right footing:

  1. Create a Google Plus profile
  2. Connect your authored content to your profile
  3. Post regularly but post with purpose.
  4. Grow your follower base by adding relevant authoritative figures to your Circles.  If you are an authority enough, they will add you back.
  5. Use hastags and @ to connect with other influencers on your specialist topics.

In a Nutshell…

Google Plus is here to stay and Google will keep on pushing it to ensure it adds value to its results.  Follow the above tips to ensure you’re not at a disadvantage.

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New Age AdMan & proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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