Setting up a Facebook business page adds personality to your brand and creates a presence that sets you apart from the competition. Chances are, your competitors are already there, making it even more crucial that you are too.
So, why is a Facebook business page an effective tool to market your business? Here are 10 obvious and compelling reasons…
1. It Gives Your Brand a Face . . .
People are bombarded with millions of advertisements every day. How do you stand out in the crowd? You reveal yourself as a real person with a real life and needs just like everyone else.
Today’s marketing requires personalization. People are tired of dealing with nameless, faceless entities that they can’t trust. A lack of accountability is no longer acceptable.
2. . . . And Adds Personality
A facebook page allows you to share a little bit of yourself. Tell your followers a funny story about your kids. Share photos of an amazing dessert you’re about to enjoy. Make your brand real to your customers.
You speak their language. You live in their neighborhood. You’re a trusted friend who understands them.
3. It Makes You Accessible
Maintaining a presence on facebook makes you more approachable. Showing up in your customers’ feeds along with their friends and family is a powerful thing. It allows people to feel as though they can share what’s on their minds and be recognized.
This doesn’t mean that all comments will be positive. Demonstrate to other customers that you are ready and willing to handle any problems that arise with courtesy and tact.
4. It’s a Regular Reminder of Your Brand
Posting sharable tidbits on your page will continually remind people of your brand and encourage them to share with others. Keep your page interesting and sharable with useful information that shows you how much you value them.
5. You Can Notify Customers of Sales or Specials
Facebook business pages provide a great way for businesses to let their customers know of new products, sales, and special offers. This is effective for both online and local businesses.
For example, customers love to see what lunch specials are being offered that day at a local restaurant. For online brands, business pages are an excellent way to promote “one-day-only” sales or special codes that can be shared with others.
6. It’s Free and Easy Advertising
Nothing promotes your business like a customer recommendation. Having a facebook business page is an easy way for people to share your information with friends and family.
It also provides an effective way to bring like-minded people together. When you give your followers a virtual meeting place, they look forward to returning and are continually reminded of your brand.
7. It Acts as Your Virtual Round-Table
A facebook business page provides an easy way for customers to interact and share ideas, giving you solutions and avenues you might never have thought of on your own.
It also gives you the opportunity to ask your followers what they would like to see from your business. You can even share information about a new product you’re working on and encourage their input.
8. You Have Permission to Market to Your Followers
Those who have liked your page have given you permission to tell them about new products or services. They are customers, or potential customers, who are interested in what you have to offer.
This doesn’t mean that you should spam, or repeat the same message repeatedly. Making your customer relationship a priority will keep you from coming off as pushy or overbearing.
9. It Adds to Your Online Presence
A facebook page provides a source of backlinks that can improve your website’s search engine results. It also makes it easier for others to create backlinks for you without any added effort or expense.
10. It Gives You a Way to Promote Freebies and Giveaways
Everyone loves a contest. Give your followers an opportunity to win something valuable in exchange for an email subscription or facebook share.
In a Nutshell
Customers have come to expect more authenticity and accessibility. Social media provides the perfect platform for this type of marketing, allowing you to add a face and a personality to your brand that encourages trust and interaction. A facebook business page is a free and easy tool that sparks your marketing efforts and boosts your brand.
Over to You…
Is your business on Facebook? Have you been successful? Share your tips and experience…