Breaking News: Keyword Meta Tag Makes Comeback

On Wednesday Google announced the News_Keywords tag via its official Google News blog.

The tag was re-incarnated in a new form to help news makers go back to basics and not worry to much about SEO titles and copy.  Here’s what they said:

“To help solve this problem, today we’re excited to announce a news_keywords metatag. The goal is simple: empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users. “

Who does the News_Keywords meta tag apply to?

This update only applies to sites included in in Google news, not all sites.

Here’s how to find out if yours is included.  Go to Google news and type in (your being your site)

Why did Google do this?

In a nutshell, to encourage non-seo’d title tags.  They want to give news editors the freedom to write the best headline regardless of SEO implications.

What does this mean to news website owners?

Business as usual but get your tech team to implement the following tag asap:

Here’s the example given by Google:

<meta name=”news_keywords” content=”World Cup, Brazil 2014, Spain vs Netherlands”>

Final notes…

Proceed with caution. Historically the keyword tag was devalued because it was abused by some “SEOs”. Only use the new tag to include keywords associated with your content. Do not over stuff it with random irrelevant keywords.

Google still considers title tags and well written copy very important elements in ranking.

If you have any questions ask below…

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New Age AdMan & proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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