I love what Ford are doing digitally. In particular, I’m impressed with their social portal and its ability to attract links like bees to honey. A user genrated content (UGC) strategy at its best!
In a nutshell, the portal is a combination of branded content along with user generated content from Ford owners. The site includes categories such as “Your Stories” and “Your Ideas”.
Why I Love Ford’s Strategy
Besides the fact that I’m a massive UGC enthusiast, I’m also the founder of the UK’s largest immigration community and can therefore appreciate the importance of community building for SEO.
Ford’s Emphasis on Enthusiasts is Spot On
Ford’s customer-centric community provides the ideal platform for the company’s message to be spread while simultaneously allowing for their customers’ voices to be heard. A win win situation.
Ford’s Link Building Prize
This type of strategy works wonders for link building. User-generated content will attract its own natural links. There is no need to beg steal or borrow. Build it and they will come!
According to Open Site Explorer, the portal’s page authority: 82/100; Over 68 thousand links from 865 domains and counting.
Nicely done Ford. Keep up the brilliant work!
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