Google Implements Copyright Infringement Into Algorithm

CopyrightGoogle announced a new update to their search ranking algorithm; copyright infringement.

The implementation of this critical update is both timely and controversial in nature.

According to Google Senior VP of Engineering Amit Senghal, Google receives upwards of 4 million dmca removal requests per month.  Beginning this week, these will be taken into account to ensure that only the best quality sites surface to the top of Google’s search results.


YouTube was thrust into the spotlight after the announcement.  It is widely believed that the Google-owned site will be exempt from the penalties of this algorithm update. Google, has since denied this accusation but qualified their statement with “we don’t expect this change to demote results for popular user-generated content sites”.

What does this mean for site owners?

In a nutshell, ensure that your site’s content does not infringe any copyright.  If you’re in doubt, take the follwoing steps:

  1. Visit your Webmaster tools console to view any warning from Google.
  2. Use tools such as Copyscape to test if your site’s content belongs to someone else.
  3. Produce original content that is worthy of your brand.
This latest tweak to Google’s ranking formula is one of over 200 variables that determine which sites rank in Google’s search results.

Now over to you

What do you think of Google’s latest algorithm update?  Do you feel they’re being hypocrites or is it a positive change?  Share your views below.

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New Age AdMan & proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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