The implementation of this critical update is both timely and controversial in nature.
According to Google Senior VP of Engineering Amit Senghal, Google receives upwards of 4 million dmca removal requests per month. Beginning this week, these will be taken into account to ensure that only the best quality sites surface to the top of Google’s search results.
YouTube was thrust into the spotlight after the announcement. It is widely believed that the Google-owned site will be exempt from the penalties of this algorithm update. Google, has since denied this accusation but qualified their statement with “we don’t expect this change to demote results for popular user-generated content sites”.
What does this mean for site owners?
In a nutshell, ensure that your site’s content does not infringe any copyright. If you’re in doubt, take the follwoing steps:
- Visit your Webmaster tools console to view any warning from Google.
- Use tools such as Copyscape to test if your site’s content belongs to someone else.
- Produce original content that is worthy of your brand.