Twitter recently launched their Twitter cards service.
Twitter cards allows site owners to add functionality to display summaries of their site content on their Twitter profile and tweets. Think of it as rich snippets for Twitter.
This is a golden opportunity for brand and direct response marketers. Do not overlook it.
Currently, Twitter allows for three types of cards:
- summary: The default card, which includes a title, description, thumbnail image, and Twitter account attribution.
- photo: A Tweet sized photo card.
- player: A Tweet sized video/audio/media player card.
Only one of the above types of cards per-page is supported.
One of the key benefits of Twitter cards is content attribution. By implementing these cards on your site you can ensure that anyone who tweets your content will automatically attribute it to your brand.
Tip: If you have multiple Twitter handles for your business (e.g. @nytimes and @nytimesArts) make sure to amend the profile card to reflect this.
It seems more complicated than it actually is. To learn more (and for the sake of not re-inventing the wheel) read Twitter’s guide to enabling Twitter cards on your website. If you have a WordPress blog, I highly recommend this plugin which will do it all for you.