Annotate Google Analytics For SEO Insights [Guide]

With all the changes Google’s algorithm goes through each year, it’s worth keeping track of how this affects your website’s traffic.   Use this 4-step guide to annotate your Analytics account with Google’s algorithm updates.

1. I’m assuming you have a Google Analytics account.  If you don’t, sign up for one here.

2. Now, you need to get a list of all the updates Google’s made over the years.  I’ve created a cool Story of these here.

3. Login to your analytics account and start annotating.

4. Now that your Analytics account is annotated, you can start to make some interesting insights about your traffic in context with the changes over the years.

Final Note

Annotation should become your religion.  Annotate everything.  All changes you make to your site, any promotional activity, above and below the line.  The more you annotate the more your traffic will make sense.  The more it makes sense, the better the decisions you’ll make about your site moving forward.

Hope you found this post useful. Now go and start annotating :)

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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