With all the changes Google’s algorithm goes through each year, it’s worth keeping track of how this affects your website’s traffic. Use this 4-step guide to annotate your Analytics account with Google’s algorithm updates.
1. I’m assuming you have a Google Analytics account. If you don’t, sign up for one here.
2. Now, you need to get a list of all the updates Google’s made over the years. I’ve created a cool Story of these here.
3. Login to your analytics account and start annotating.
Annotation should become your religion. Annotate everything. All changes you make to your site, any promotional activity, above and below the line. The more you annotate the more your traffic will make sense. The more it makes sense, the better the decisions you’ll make about your site moving forward.
Hope you found this post useful. Now go and start annotating :)