Annotate Google Analytics For SEO Insights [Guide]

With all the changes Google’s algorithm goes through each year, it’s worth keeping track of how this affects your website’s traffic.   Use this 4-step guide to annotate your Analytics account with Google’s algorithm updates.

1. I’m assuming you have a Google Analytics account.  If you don’t, sign up for one here.

2. Now, you need to get a list of all the updates Google’s made over the years.  I’ve created a cool Story of these here.

3. Login to your analytics account and start annotating.

4. Now that your Analytics account is annotated, you can start to make some interesting insights about your traffic in context with the changes over the years.

Final Note

Annotation should become your religion.  Annotate everything.  All changes you make to your site, any promotional activity, above and below the line.  The more you annotate the more your traffic will make sense.  The more it makes sense, the better the decisions you’ll make about your site moving forward.

Hope you found this post useful. Now go and start annotating :)

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New Age AdMan & proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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