3 Awesome Content Curation Tools & Why I Use Them

content curationThe Macmillan dictionary defines content curation as follows:

The process of analyzing and sorting Web content and presenting it in a meaningful and organized way around a specific theme.

In this day and age, with the billions of pages on the internet, content curation has become a necessity.

Thankfully, a few sites have sprung up that facilitate the process of curating content, here are my 3 favorites:

1. Scoop.it

What it is: Scoop.it allows users to curate topics by “scooping” information relevant to a niche of choice.

The easiest way to scoop is using the drag and drop tool that can easily be added to your browser.

Scoop.it allows for curation of multiple topics and provides the indexing technology to supply you with ongoing updates on the topics you’ve chosen to curate.

Why I use  it:  Scoop.it is a community.  The power of Scoop.it is not in the indexing technology but in the discovery of content from fellow curators.  Use the search facility and you’ll know what I mean!

I’ve managed to build up a small but very niche following who are as passionate as I about the topics that interest me.

The “re-scoop it” functionality allows multiple curators to work in tandem to build up authoritative hubs fairly quickly.

2. Pinterest

What it is: I think I’ve evangelized quite a bit about Pinterest.  Heck, I practically wrote the book on it! Besides being the up-and-coming new kid interest-based social kid on the block,  Pinterest is also the best visual curation tools out these.

Why I use it.  Pinterest is very active with an extremely loyal fan base.

Once you’ve established yourself as a regular quality pinner, you can drive significant traffic to your site.

I also like the ease of use and the Pin it button that you can attach to your browser.  Most importantly, I like the ability to have multiple pinners collaborate on boards.

3. Storify

What it is: Storify helps people tell stories by curating social media.

Why I use it: It is by far the most exciting tool out there and the most versatile and easy to use. Storify stories, if done properly, can drive lots of exposure to your brand (personal or otherwise).

Another reason I use Storify is that the story is portable (ie you can grab the code and put it on any site).  Stories can become viral fairly quickly.

Which content curation tools do you use and why?  Share below…

Useful Links for Content Curation Tools:

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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