Most web users have the attention span of a goldfish (no disrespect to goldfish).
Here are 5 reasons why I (a proud goldfish) won’t share your content.
Reason # 1: Your Title is Not Catchy/Interesting Enough
I use aggregation technology to stay abreast of the latest developments in my field. This means that your title has to stand out before I give it the time of day. If it does, I click through and read on.
Reason # 2: Your Content is Too Long
If your article is too long I might get turned off and click the back button. You should be able to tell your story in 350-500 words. If you can’t, then consider using other types of content like video, images or data visualisation (infographics).
Reason # 3: Your Headlines Don’t Tell Your Story
Your headlines need to tell your story. They have to be big, bold and succinct. Remember, most “goldfish” will not read, they’ll browse. Break-up your content into bite-sized digestible chunks, and again, let your headlines tell the story.
Reason # 4: Your Rhetoric is Unsubstantiated
This is a major pet peeve of mine. If you state a fact, mention a statistic or quote someone, link to your source. At the very least, link to another credible site that backs up your claims, regardless of the original source (see intro reference to Goldfish).
Reason # 5: You’ve Not Made it Easy for Me to Share
You’ve simply not added the basic share buttons. I don’t expect the whole enchilada, just the basics. Facebook, Twitter and LinkedIn will do. If you use a blogging platform like WordPress, adding share functionality is a breeze. Also, once you’ve added the share buttons, please take the time to check their output.
At a minimum make sure that the title and link appear in the share box. Your @twitterhandle will also be a nice touch. After all, you are worth shouting about, aren’t you?
In a Nutshell…
Good content does not equal shareable content. If you want to improve the “shareability” of your content, follow the above tips summarised again below:
Choose your title wisely - Catchy and Interesting
Don’t waffle. Get to the point in 350-500 max (otherwise use video or data visualisation
Have your headlines tell your story
Back up any claims you make
Make it easy for me to share
Why won’t you share content? Share below…