6 Reasons Why Every Small Business Should Be on Twitter [TIPS]

We live in an increasingly wired world. This represents both a challenge and an opportunity for small business owners. The proliferation of social media and online content can level the playing field between those small firms and their much larger competitors. The online world also presents some dangerous pitfalls. Making the wrong move in the social media sphere can seriously damage your company’s reputation, the right move can help it thrive.

Twitter is a case in point. This widely used micro-blogging platform allows both individuals and businesses to communicate with each other and the wider world, and many companies are creativly using the service to grow their businesses and increase their profits.

Like any tool, Twitter is only as good as you make it, and that means it is important to make the most of this powerful platform. The tips below are intended to help your small business make the most out of Twitter to generate additional traffic, increase orders and enhance brand loyalty.

1. Use Twitter for special offers

One of the most effective ways to get new Twitter followers is to reward them with special offers and discounts. Providing a steady stream of special offers and discounts is also a great way to build loyalty among your existing customer base and encourage repeat orders.

2. Set up a referral programme

Your small business can use its Twitter feeds to encourage existing followers to refer new customers. You can, for instance, offer existing customers a special discount when they refer a new customer.

3. Use Twitter for customer service

Twitter is a great tool for customer service, and small businesses can use it to their advantage. Giving a few key employees access to your Twitter account, and empowering them to answer customer questions on the platform, is a great way to serve your customers and enhance their loyalty to your firm.

4. Think of Twitter as a real-time focus group

Big companies spend a lot of money designing focus groups and paying members to comment on their product. Small companies with limited budgets can do the same thing through Twitter for next to nothing. Inviting your Twitter followers to comment on your business and evaluate potential new products is a great way to gain the benefits of a focus group without the cost.

5. Get a jump on the competition

Smart businesses can use Twitter to research their competitors and look for ways to make their own firms stand out. Small companies can also monitor the social media universe for mentions of their own firms, and use Twitter, Facebook and other outlets to set the record straight.

6. Provide real-time information

One of the benefits of Twitter is its instant nature. When you send out a Tweet to your followers, those individuals and businesses get the alert right away. Small businesses can use Twitter to update their customers on everything from the latest trends in the industry to the latest offers on their products.

In a nutshell…

Social media has changed the online landscape, including the world of business. These days no company can afford to not have a social media presence. Using Twitter to put your best foot forward is one of the best ways to grow your brand awareness and company loyalty. These Twitter tips can help your small business thrive and grow.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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