On September 13, Twitter developers announced a new social media marketing analytic tool: Twitter Web Analytics. As the name implies, the service was designed especially for Twitter users who want to keep close tabs on their social marketing efforts.
The service is being rolled out and made available to website owners as we speak. If you run a website and have a tweet button installed, you will soon be able to access the free analytic software.
According to the Twitter developer website, the three main benefits of Twitter Web Analytics are that you can measure the effect of the tweet button on your website, you can see how much traffic is brought to your website via Twitter, and you can assess how your website content is being shared among users on the Twitter network.
The level of detail available is said to be much greater than with any other analytic tool. Twitter Web Analytics can show the complete path that web traffic follows to get to a particular website or blog via Twitter, which is something that will prove invaluable to online marketers.