Blogging can be a rewarding experience, but it also takes a lot of hard work to make a blog successful. Even the most interesting blog posts can be overlooked and ignored if they are not presented in the right way. Here are 5 tips for writing killer blog posts.
1. Watch your word count
Blog readers have a limited attention span. Blog posts should be just long enough to give the reader some useful information, but not so long that he gets bored before reaching the end. The optimum length of a blog post is 250-300 words. If you find that your blog post has a word count in excess of 450 words, consider splitting it into two or more separate posts.
2. Inject your personality into your posts
People read and subscribe to blogs that are written by real people with real personalities. If you make your blog posts sound too professional, technical, or standoffish, you risk losing your readers. Try to be yourself when writing your blog posts, and allow the reader to get a sense of your personality. Blogs that are written from the heart, providing they also contain useful content, are almost always winners with readers.
3. Choose a compelling title
The title of your blog post should make your reader want to find out more. Study magazines, newspapers, and popular websites to see how they use words in their titles. Find articles and blog posts with titles that make you want to know more. What is it about the titles that make you want to read on? Once you understand your own motivations for reading other peoples content, you will have insight into how you can make your own titles compelling.
4. Use subheadings
Blog readers tend to scan the post before deciding whether or not they want to read it. Adding subheadings helps readers scan the content more easily, and gives them a rough idea of what information they will gain from your post. Try to keep each subheading to a maximum of 2-3 words, as readers rarely read anything more than blocks of 3 words when scanning through content.
5. Write list posts
Bullet pointed or numbered list posts are always popular. Readers like list posts because it gives them bite-size pieces of information in a simple format. Numbered lists are especially popular because they give the reader a predetermined limit on the amount of information they are expected to digest. List posts are also popular choices for being shared on Twitter and Facebook.