5 Costly Mistakes Bloggers Make When Starting Out

Traffic is essential to a blog. Without traffic nothing happens. But how do you get traffic? What pitfalls do you avoid? When it comes to blog traffic, most people don’t know how to get started. There are many costly mistakes new bloggers make when they get impatient. Everyone wants instant results.

Traffic doesn’t happen overnight. It builds up slowly and after doing the right things for a period of time, something happens and the flood gates open. If you can avoid the following five mistakes, you will be well on your way to building a successful blog.

1. Neglecting Connections

If you want a high-traffic blog, you have to build connections with the successful bloggers in your niche. This may seem like a daunting task, but the best way to go about it is to write down the top ten biggest bloggers in your niche and then write down who they hang out with. The people they hang out with are called the influencers. These are the people you want to get in touch with and befriend, because they are a lot more accessible than the bloggers who are already successful.

2. Avoiding Work

You have to be willing to work hard if you want to build a lot of blog traffic. You have to research your niche, write great content and make connections. The process is simple, but not easy. This is why it is recommended that you choose a blog topic you’re passionate about. The only way you’re going to push through the first months of blogging is if you love what you’re writing about. Think about what you would write about if you already had all the money in the world.

3. Spamming

Let’s face it, at some point you will get frustrated and start looking for shortcuts. This is where most new bloggers make a big mistake and try black hat SEO techniques. These techniques are frowned upon by the search engines and will get you in a lot of trouble in the future. Do not fall prey for the false promises. Keep putting in the work and the results will come.

4. Forgetting SEO

Many bloggers today are not well versed in SEO, which stands for Search Engine Optimisation. If you do not optimise your blog, you will miss out on a lot of search engine traffic in the years to come. In the beginning you will not see a lot of traffic from the search engines, but it builds up over time and the end result is well worth the wait.

5. Cheap Outsourcing

This goes hand in hand with spamming. There are a lot of services out there that promise quick results, a lot of links and a lot of traffic, but you have to ask yourself, is it really worth it?

If someone promises you 10,000 visitors for £97, how likely is it that any of those 10,000 visitors will be interested in what you’re writing about? In most cases you are just wasting money.

In a Nutshell…

Put in the work, blog about something you’re passionate about, connect with other bloggers in your niche and you will see results that are sustainable and rewarding.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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