6 Twitter Profile Optimisation [Tips]

Twitter TipsOnce you’ve established your personal brand on your blog or website, you can develop it further by using social networking sites such as Twitter, YouTube and Facebook.

The best way to use Twitter is to optimise the various elements of your public Twitter profile such as username, real name, picture, bio, website link and location.

Once you’ve optimised your profile, you can deepen your relationship with your prospects by sharing information they are likely to find useful. Twitter is a great way to boost your online business and brand with minimum investment of your time and money.

Here are 6 Twitter profile optimisation tips to get you started.

1. Twitter Username

Your Twitter username will appear in all your tweets so choose a username that represents you and your brand. You can use your real name, the name of your business or the name of your brand. Capitalise your username so that it will be easy to read. For example, choose @JaneDoe as your Twitter username instead of @janedoe.

(Anyone who searches for your username in Twitter with or without capitals can still find you in the search results. But your username appears as @JaneDoe even if others type it as @janedoe.)

2. Twitter Real Name

Even if you’re using a business or brand as your username (such as @gtdcoach), use your real name in your public Twitter profile because people like to know the actual person who is tweeting. Capitalise your real name properly. Be sure to put a space between your first and last name because Twitter may not be able to find you by name if there is no space between your first and last name.

3. Twitter Profile Photo

The photo you upload in your profile appears in the Twitter stream of your followers. Many people tend to look at the photos in their Twitter stream and may overlook your tweets if your photo isn’t attractive.

 Tips for uploading your photo in your Twitter profile:

  • Use a high-quality photo in which your face can be seen clearly
  • Don’t include anyone else in the photo
  • Wear appropriate clothing
  • Use similar photos in your blog, website, Facebook, LinkedIn, YouTube and Twitter accounts
  • Don’t change your photo too frequently because your followers may fail to recognise you

4. Twitter Profile Bio

Twitter gives you 160 characters to inform people about your business and brand. Never leave your bio blank. You can always change it later, if you want. Also try to use your main keywords in your bio.

For example, if you are a ghostwriter, use that word in your bio so that people who want to hire ghostwriters can find you if they search Twitter.

5. Location

Write the name of the place where you live. Prospective clients may find you by searching for specific locations on Twitter.

6. Twitter Profile Link

Twitter allows you to add a link to your website or blog in your profile. Take full advantage of it and add a link to your blog or website. If you have several websites, link to the site you want your Twitter followers to check out. You can even choose to link to your Facebook page or YouTube channel. You can change this link whenever you want. Be sure to test the link to make sure it works.

In a Nutshell…

Optimising your Twitter profile helps your customers find you.  Once you’ve optimised your Twitter profile using the above tips, create a long-term strategy to develop your brand and business on Twitter. Start sharing information and building relationships as well as your brand, tweet by tweet.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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  • Rohi

    Thanks, Omar, this is a very helpful article about Twitter. Very well-written.

    • http://www.omarkattan.com Omar Kattan

      Glad you found it helpful :)

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