Twitter is an excellent marketing tool. Used effectively, Twitter can help you develop a relationship with current and prospective customers. Here are six tips on Twitter marketing that can help you connect with your audience and grow your client base.
1. Do Not Alienate Your Audience
If you are using your Twitter account to help you in your business, do not use it as a place to chat with your friends about the latest rejected American Idol or X-Factor contestant. People who followed you because you promised to give helpful advice on tax accounting will not appreciate you wasting their time.
Remember that most people lead busy lives so they only want tweets that are relevant to them. If you are building a following to market your business, respect their time and make sure the content and links that you post are useful.
2. Comment Strategically
Be useful when you comment on other tweets as well. Do not post silly comments like “I like it” or “That’s great.” These kinds of comments do not provide value to the Twitter conversation.
Instead, send links that answer questions or post tweets that add value to the ongoing discussion. If your tweets are thoughtful and relevant, you can firmly plant yourself as an authority in your niche and reap the eventual rewards.
3. Make Sharing Easy
Sharing is at the heart of Twitter marketing. It is one of the many ways to make your web content viral and increase traffic. This is why it is very crucial to make it as grease-free as possible for your readers to tweet your content.
One way to do this is by having tweet/retweet buttons integrated in your website. You can install the plug-in from the official Twitter website or search online for other free resources.
4. Keep to Your Niche
Prospective followers can use the Twitter search box to find you. But did you know that you can go out and search for them? Include yourself in other people’s conversations by searching Twitter for industry-related keywords. Chances are, you will find someone who is asking a question about your topic. You can reference your website by adding links to your tweets that will, in turn, increase your subscribers.
However, make sure that you limit your tweets to topics that are related to your niche. If you are a tax accountant, don’t suddenly start tweeting about Brazilian waxing or aromatherapy. You will not only get unfollowed, but it may even polarize some of your former followers against you.
5. Stay Updated
It is important you keep yourself updated with your competitors as well as their followers. These are potential clients that you can poach from your competition. If you and your competitors are talking about similar topics, those following your competitors may also want to follow you.
While you can reach out and send friend requests, make sure that you are being selective. If you do not do this properly, it can work against you and you can risk being seen as a spammer.
6. Don’t Forget the Hashtag
Hashtags help people who are just coming in to the conversation to understand what the tweet is all about. Putting in a hashtag makes it easier for people to find you through Twitter search, especially if they use keywords. Hashtags have a pound sign in front of them (e.g., #food, #business), and the general practice is to include no more than 3 hashtags per tweet.
In a Nutshell…
When you think about it, Twitter marketing is not that complex. In a nutshell, it is all about being helpful and providing value to your followers. If you think like this, you should have no trouble marketing your business and expanding your client base through Twitter at all.