Choosing the Best Web Design Company [Tips]

When you’re ready to create a business website, you obviously want to use a web design company that offers the best value for money. But with so many companies offering a variety of services, it’s difficult to know where to start. Web DesignThe last thing you want to do is harm the image of your business with a sub-standard web design. Company “A” might look professional, but why are they so cheap? And company “B” are more expensive, but they don’t appear to offer exactly what you’re looking for. So where do you begin?

A reputable web design company will always have clients that recommend their services. If friends or colleagues have successfully worked with a company in the past, their recommendations are invaluable. Talk to business associates. Who did they go with? Did the company meet their expectations? If a particular web design company has achieved such a good reputation, they should definitely make your shortlist.

If a company publishes testimonials, can they be verified? An experienced web design company will be happy to provide contact details of satisfied clients, once they have their permission. Similar to a friend’s recommendation, a happy customer can be a good measure of a company’s worth.

There are some companies that offer domain names, web-hosting services, marketing services, web design, and more. If they are serious about web design, why are they promoting so many other services? There are exceptions, of course, but be wary of a web design company that seems more concerned with selling you extra services. A serious company will want to save you time and money, and help create a website that visitors will find attractive, user-friendly, and informative.

A company’s own website can reveal some important information about an organization. Does a particular web design company’s site feature well-written articles on subjects that are relevant to your business? If it does, and they appear to have extensive knowledge of the process of design and internet marketing, they probably deserve a place on your shortlist. And if you’re not impressed by their own website design and content, do they really have the ability to meet your expectations?

Of course, a confident web design company will happily discuss your requirements and answer any questions you have. You should get a feeling for how they work, how responsive they are to your needs, and whether they’ll be able to achieve your aims within budget and on time. Make certain they are really listening to your concerns and requirements. If you like the people you’re working with, the project is more likely to run smoothly and you’ll probably be happier with the end result.

A quality web design company will listen to your business needs and objectives, and treat you as an individual company with unique requirements. After all, if they want further recommendations, the success of your business is vitally important to them. If they don’t appear to be concerned with the long-term success of your business, they’re probably not the team you want to be working with.

Companies that are willing to be flexible can offer you the website that your business deserves, not just a limited package of services that you pay for without negotiation. Find out if the company will write a detailed proposal of what they can offer you. The proposal should include their understanding of your business, how they can help you keep up with (or trump) your competition, and how they are going to serve the ambitions of your company. Ask the companies on your shortlist how they can help you in the future. A first-class web design company will offer long-term website maintenance, solving hidden problems they encounter and also suggesting improvements that could help your business.

When choosing a web design company, don’t make any hasty decisions that could damage your business in the future. Seriously consider positive recommendations, choose a team that is flexible, and remember that cheap offers do not necessarily equal good value. Follow these suggestions and you’ll be a step closer to finding the best web design company for your present needs.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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