Don’t Be the Next BP: Secure Your Social Media Username Today

Most business owners know to check if a domain name is still available when thinking about building a website. But assuring the availability of a ‘Twitter handle’, a Twitter username, or any other social media related username is often overlooked.

With the rise of social media, it is becoming more important to look into securing your Brand’s username as soon as possible. If another person or organisation is using your business name on a social media website, you could be losing potential clients/customers and putting your company’s reputation at risk.

A good example of this is British Petroleum (BP). The company made the news in 2010 not only for the oil spill, but also for a fake Twitter account used to post sardonic messages.   At the time, the fake account had 5 times more followers than the official official BP account.

With hundreds of social media sites out there such as Facebook, LinkedIn, and Youtube, where do you start?

Thanks to  David Gosse and Andy Edinborough founders of Namechk.com, you can now easily search for your desired username  across a wide range of social media sites (160 sites at the time of writing) with the click of a button.

Don’t put off the search for your brand’s perfect social username.  Start today.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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