Bloggers love it when readers share their posts across social networking sites. The tweets and likes and diggs are a nice pat on the back and let bloggers know they’re not just talking to the electron cloud. You can increase the amount of sharing across multiple channels by taking a proactive approach to blogging and social networking.
1 ) Make it easy. Plaster “share” buttons all over your blog—at the beginning of posts, at the end, in the sidebars, in the footer… everywhere. With blog plugins making it easy to include those buttons in various places, it’s more likely your audience will get the hint.
2 ) Don’t overload your visitors with social networking choices. There are blog plugins that allow you to include more than 300 different social networking connections. It’s better to just include the biggies that make sense for your blog audience. Don’t make them search through a long alphabetized list for Planypus and Yiid.
3 ) Be unique, original, funny, off-beat, wise, insightful, or just plain silly. In other words, be different from your competition and never, ever be boring. Blog readers love personality and they love sharing bits of information that made them laugh, cry, or nod their heads. Give them what they want and they’ll share.
4 ) Use a variety of media to increase the chance you’ll catch someone’s eye. Video, audio, opinion, multi-part articles, short posts, interviews, and fascinating facts are all opportunities to share. Don’t be one-dimensional.
5 ) Share other people’s brilliance liberally in your own social networks. It’s a fact that the most popular person at a party is focused on making sure other people feel good and get attention. Use your own mouse to click and you’ll find more clicks coming back to you.
6 ) Feature blog posts that get a social networking reaction. Somewhere on your blog have a “Most-Tweeted” or “Most-Liked” area where new readers can get a taste for your buzz. Be proud of yourself and your active readers. You may even want to assemble the most popular posts into an ebook—repurposing information is always a good idea.
7 ) Take note of the most popular posts and do that again. Are your readers stumbling and digging when you’re funny? Are they sharing and liking when you tell a touching story? Zero in on what your readers find attractive and create similar—but still fresh—content.
8 ) Say “thank you” graciously. If someone likes you, say thanks publicly. Tweets and re-tweets can be re-tweeted, spreading the love around. A nice note of thanks makes for blog-post goodwill, too. Acknowledge your fans and reward them every chance you get.
9 ) Be proactive and blog with purpose. It’s not enough to turn on a plugin and hope readers will share your blog posts. Be shareable! Mix up your media with fresh content, original videos, and a sprinkling of podcasts. Spread a little love for fellow bloggers by tweeting about their content in your own networks. Pay attention to what people like and give them more. And always, always say thank you to your blog readers, because they also love to be acknowledged.