Three URL SEO Tips the Big Boys Won’t Tell You

The URL address of your website is one of the most important factors in search engine optimization. It is important that you choose a URL that is search engine friendly. This will ensure that search engine crawlers will be able to read your URL without any problems and helps get your site to the top of the search engine results pages (SERPs). Here are three tips that will help you make your URL more SEO friendly.

URL Optimisation Tips1. Be aware of Duplicate Content

This can mean a few different things with regard to search engine optimization. Duplicate content can mean using the same content on multiple web pages. It is a common misconception that the more pages you have the better, even if they contain the same content. Duplicate content can also mean that there are different URLs for the same page. So try to avoid posting duplicate content on your web pages and make sure that each website only has one URL.  Sign up for a Google Webmaster Tools account to get optimisation tips including feedback on duplicate pages and content on your site.

2. Make sure to use keywords in your URL

Try spending some time on Google Keywords and research the keywords that pertain to your website, and then use them in your URL. The more monthly searches there are for your keyword the better your chances for optimal search engine optimization.

3. Try to avoid Query Strings in your URL.

A Query String starts with a question mark and uses an ampersand to separate values. You might have seen this when you copy and pasted the URL for a video on a video site. The keywords in your URL will lose significance once it contains a Query String. Go through your website with a fine tooth comb and check all your links to make sure that they do not contain any Query Strings.

These three tips will do wonders for your URL search engine optimisation and help you along tremendously to rank high on the search engine results pages.

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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  • Henry Cavendish

    Thanks for sharing the information. I was wondering to know what are the disadvantages of SEO?

  • Anonymous

    these tips really make sense its not the typical tips that you can see in other articles. keep it up!.

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