Linking to Press Releases
If your brand is mentioned on the web its very natural to want to tell your users about it. However doing so by linking to the stories that link to you might devalue these links that you’ve worked so hard to acquire.
In the video below, Matt Cutts sets the record straight on linking to press releases and brand mentions on the web. Matt compares it to reciprocal linking (link exchange) which is frowned upon by search engines.
Here is what Matt says…
While it’s very tempting to boast to your users about all the mentions of your brand on the net, don’t do it by linking to them! Alternatives to linking to press releases to show your users where your brand is mentiond include:
1) Scan/take screenshots of the press releases mentioning your brand
2) Link to the Google/Bing/Yahoo urls mentioning your brand (e.g. http://news.google.co.uk/news/search?aq=f&pz=1&cf=all&ned=uk&hl=en&q=%22dell%22 new)
3) Link to the Google search results of press releases mentioning your brand (e.g. http://www.google.co.uk/search?hl=en&rlz=1R2SNYK_en-GB&q=site%3Aprwebdirect.com+%22dell%22&meta=&aq=f&oq=)
The above are alternatives to linking to press releases mentioning your brand.
Can you think of other ways to tell your users about your brand’s mention in the press without actually linking to the press releases?
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