Real Time Search – The Twitter Model

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Think back, way back.  Remember when Alta Vista was senonomous with search?  How time flies.  Google came along and re-defined what search means and the rest is history, or is it?

Is Twitter the next Google?  Maybe not yet, but to a large extent, Twitter is re-defining what search is by introducing the concept of Real Time Search. 

There is an element in Google’s algo that attempts to deal with real time search,  QDF (Query Deserves Freshness), however is this enough for Google to claim that it can feed the latest results in real time?  Not really, hence Google’s recent  launch of search options.

The power behind Twitter’s  search engine lies in the user generated content (Tweets) that populate it’s database with the latest happenings in real time (up to the second). 

While Google will eventually index the latest news (and it’s getting faster at doing so) it has some way to go before it can emulate the Twitter model which currently owns real time search..

What’s the solution?  Well short of Google buying Twitter, I don’t see one.  Watch this space.

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Head of SEO and Inbound Marketing at UK's largest media planning and buying agency. Omar has over 10 years experience in digital marketing with the last 6 being in large media agency environments, developing and implementing cutting edge digital campaigns for some of the world's best known brands. For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: . The content of this article represents the personal views of the author and does not constitute professional advice.

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