ORM on a Shoestring

Want to monitor and manage your online reputation but don’t have the budget for it?

Here’s a list of some of the top Online Reputation Management Tools on the Net that can help you keep track of your online reputation across a spectrum of sites, blogs, forums and social media.

In order to manage your reputation, you would need a database that stores the data.  A fantastic open source tool that does just that is BuzzMonitor, an open source initiative led by the World Bank.

BuzzMonitor, which is powered by Drupal, is an open source CMS and has been modified to act like an ORM cms.  BuzzMonitor uses feeds to keep track of reputation across the internet and can be programmed to update as often as every 15 minutes.

Without further ado, a list of sites that provide feeds in various site types…

  • Board Reader -  Monitors forums across the internet and provides feeds based on specific queries.
  • Omgili: Also a forum scraper that provides feeds based on search queries.
  • Technorati: Tracks discussion across the blogosphere and provides a feed which can be filtered by date and/or authority.
  • Google Blog Search: Monitors Blogs indexed by Google.  You can subscribe to the feed by clicking on the icon on the left nav bar.  Google does not allow the scraping of its results so this is a great way to get search data out of Google!
  • Google News: Similar to Blog search but with news and press releases.
  • YouTube’s Search Api: A bit more complicated to use but not overly.
  • Twitter Search: Becoming increasingly important to monitor and can provide you with very valuable data about new blogs/blog posts that have yet to be indexed by Google or Technorati.
  • Yahoo Pipes: Yahoo provides a plethora of RSS “PIPES” that you can use to monior almost anything! The best way to use PIPES is to browse through existing ones and clone the one you like then use its feed. For more info on this check out my blog post on how to create a Yahoo PIPE.

There are many more sources you can tap into but the above will get you started on a very good footing.  Good luck!

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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