5 PPC Tips for the Credit Crunch

There is no denying it, the credit crunch is upon us, it’s severe and for the foreseeable future, its here to stay.  Everyone is tightening their belts to get though it and so must advertisers.  How do you “tighten your belt” as a PPC advertiser?  Follow these 5 simple PPC optimisation tips.

  1. Focus your ad copy on low prices, value and savings

  2. Create very targeted and relevant ad groups

  3. Trim the fat, don’t waste money on non-converting keywords

  4. Improve your site’s usability and conversion points, make it simple for customers to buy from you.

  5. Focus your budget on high-performing ads and keywords

The above tips should not only be used during a recession, they should be best practices to be used all the time (unless you’re using PPC for branding purposes).

By following the above simple tips, you’ll ensure that your PPC budget goes further.  Improvements in your ROI will soon follow!

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Omar Kattan is Chief Strategy Officer at Sandstorm Digital, the MENA region's first specialist content marketing agency headquartered in Dubai. His experience includes 10 years in traditional marketing and advertising in the Middle East and a further 10 years at two of the largest media agencies in the UK. Follow Omar on Twitter for updates on the latest in digital, branding, advertising and marketing.

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