On Thursday, Google officially launched its much anticipated “Search Wiki” application found within its personalised Google search accounts. This move was hardly a surprise especially as Google’s been dabbling with the idea of search Wiki as an experiment for some time now.
The idea behind search Wiki is simple. Google now allows users to custom design their search results from within their personalised Google search accounts. The method by which to personalise the search results is very simple and can be accomplished with a single click on a link found next to the title of the results which brings that search result to the top of the page. Search Wiki also allows users to add new sites to the results and manage them in the same way. Google also allows users to comment on the search listings and these comments can be publicly shared.
What does this mean for the future of search? Well, in a nutshell, more personalisation means better search experience for users and less work for Google trying to figure out who should rank on the top results.
Other search engines are using a similar concept of search result management, most prominent of which is Wikipedia search engine which has also recently launched its version of Wiki search in a feeble attempt to compete with Google.
How Will Personalised Search Affect SEO?
Search engine optimisation will still play an important part in search since websites will still need to be visible for the general public and best practice search engine optimisation is still the only way to do that without continually paying for PPC ads.
The launch of Google Wiki search is definitely one of the significant milestones in the development of search and it will be really interesting to see how this effects Google’s search results over the next few months. Watch this space…
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