Do you subscribe to Google alerts? If you do then you’ll be happy to know that Google has now begun offering the option to recive them via RSS!. Yes thats right RSS!
Benefits of reciveing Google alerts via rss as opposed to to email include the ability to include them in your favourite reader, or even importing them into a adatabase including your cms for reputation management and collaboration.
To get the alerts, you need to create a Google alerts account and once you’ve created the search query, you will have the option to subscribe via email or rss. Also make sure you select the “comprehensive” alerts. You can even go one step further and create a Yahoo pipe of various alerts as instructed by trillianjedi in this webmaster world thread
What does this development mean? Well, recently there has been some buzz about Google developing its reputation management offering and this seems like a logical step towards achieving this goal. Rumours have it that Google will soon be offering its search results in RSS format (it currently offers news search result s in both XML and Atom).
I’m personally extatic at his news at it allows me to stay on top of my clients’ online reputation and in these difficult times we’re living in, this is crucial! THANKS Google!