What is Adword’s ‘Quality Score’ and how is it calculated
Quality Score is Google’s dynamic formula that assigns a score to each of your PPC keywords to determine where your sponsored ad appears in the reults pages. Quality score is calculated using a multitude of metrics to measure how relevant your keyword is to your ad text and to a user’s search query.
About Quality Score
Quality also determines your keywords’ minimum bid. In a nutshell…
the higher the Quality Score, the better the ad position and the lower the minimum bid
Quality Score is Google’s way of ensuring that only the most relevant ads appear on Google’s search results pages and the Google Network.
Components of Adword’s Quality score formula:
-
The keyword’s historical clickthrough rate (CTR) on Google; CTR on the Google Network is not considered
-
The relevance of the keyword to the ads in its ad group
-
The quality of your landing page
-
Your account history, which is measured by the CTR of all the ads and keywords in your account
-
The historical CTR of the display URLs in the ad group
Google recently announced changes to improve the way quality score is calculated in a nutshell…
-
Quality Score will now be more accurate because it will be calculated at the time of each search query
-
Keywords will no longer be marked ‘inactive for search’
-
‘First page bid’ will replace ‘minimum bid’ in your account
You may also like -
