Google’s Keyword research tool found at https://adwords.google.com/select/KeywordToolExternal has been updated to include actual number of searches per keyword and suggested keywords. This is a fantastic development for both paid (PPC) as well as natural search (SEO) campaigns as we can factor Google’s data into the keyword research projects conducted for clients.
More imprtantly, this update will enable us to measure Google’s data against a client’s very own analytics data to begin to understand the synergies between paid and natural search and to better advise how to spend our client’s money for maximum ROI (return on investment).
Some of the benefits of the new functionality in the Google Adwords tool:
Discover high-traffic keywords to include in AdWords campaigns.
Maximise ROI by analysing CPC and search volume data side by side.
Identify niche keywords to be be included in Adwords campaigns.
Analyse average search volume figures to get a better understanding of keyword seasonality.
The official Google Adwords Blog has further information on this new development.