Article Syndication for Link Building – Best Practices

Do you use article syndication as part of your link building strategy? Matt Cutts from Google supports this form of search engine marketing as a legitimate technique to boost your ranking efforts as long as search engines know that your website is the original source of the content.  View the full interview here.

In order to get the most out of your article syndication strategy, follow the following general guidelines:

1. Make sure that your article adds value to the internet and to user experience. 

2. Make sure your article has genuine original content and not content rewritten from another article or worse yet rehashed from various articles!

3. If you’re using statistics in your article, make sure that the source of the statistics is included in the article, and more importantly, ensure that the source is authoritative and legitimate!

4. Make sure that your article is wrtten naturally (ie not stuffed with keyword repetitions that make it look spammy). Search engines are investing/have invested in semanticc technology that allows their robots to read articles much like a human would.

5. Make sure that your article doesn’t have excessive links that also make it look spammy.

6. Make sure that the article is published on your site first and that its indexed by he search engines before you syndicate (distribute) it. 

7. And finally…include a resource box at the bottom of the article to tell search engines that your site is the original source of this article.

If you follow the above guidelines you’ll make sure that you reap the full benefits of article syndication and the link popularity benefits that come with it.

Happy article syndication!