After a few months of wrangling, MSN has now officially abandoned its efforts in bidding for Yahoo. Yahoo shareholders are now bracing themselves for a share slump as a direct result of this news.
MSN’s decision to officially bid for the world’s second largest search engine was made towards the end of January when it bid $45 Billion for Yahoo!. This bid was swiftly rejected.
Yahoo went on to make a deal with Google allowing the search giant to take on the advertising platform by serving Google ads to its customers. The deal was meant to add hundreds of millions of dollars to Yahoo!’s bottom line and fend of MSN from making a move to becoming a force to be reckoned with.
Yahoo!’s decision to reject the MSN offer has angered its shareholders and the pressure is now on Yahoo! management to prove that the decision was right. This can only be done by improving financial results and adding value to the Yahoo shares over the next few months.
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