SEO KPIs – Measuring Success of SEO Activity

How do you measure the success of your SEO activity?  What KPIs do you look at?  Do you know what KPIs are?  Key performance Indicators and here are a few I use:

SEO KPI 1:  Brand vs Non-Brand Traffic
The percentage of traffic coming from brand keywords versus the traffi coming from non-brand keywords.  Ideally you should aim to have at least 4o% of your traffic coming from non-branded keywords.

SEO KPI 2 – Search Index Saturation
How many pages of your site are indexed by the search engines versus how many pages you actually have. You should aim for at least a 3 to 1 ratio.

SEO KPI 3 – Percentage of Pages Attracting Traffic
How many of your site’s pages are actually attracting traffic?  You should aim to have at least 15-20% of your pages attracting traffic.

SEO KPI 4 – Keywords per Page
How many keywords is each of your pages attracting?  The more the better but you should aim for at least 2 to three keywords per page.

SEO KPI 5 – Unique visitors per keyword
How many unique visitors are each of your keywords attracting? The more the better and it depends on the industry you’re in but obviously you need to aim for the highest traffic/best converting  keywords.

Now that you have a few KPIs to examine, go and measure your SEO success.