Google’s Universal Search Extends to Blogs

Back in June I posted about SEO for Universal Search and how the future of search results will, in some form or another include images, videos, maps, news, books and now blog posts!  Yes, it is official folks, Google will in the coming weeks start to include blog posts as part of its search engine results pages (SERPS).

This news was confirmed by Marissa Mayer, Google’s VP of search products and user experience who was quoted as saying that Google search listings will start including blog pages from this week or next.

Google rivals Ask, Microsoft and Yahoo! are all playing the Universal Search game, each with their own version and/or interpretation of what it actually mean.

 Mayer continued:

“We talked about it as a new playground for our engineers and it’s true. We’re actually developing a bunch of interesting experiments in terms of the interface and what could happen in terms of Universal Search.”

The next few months are going to be very interesting in terms of SEO as Google et al decide what percentage of their SERPS should include non-traditional (Universal) results.  However, in my opinion, savvy SEO’s should have preempted this move a while back and should have already started to advise their clients about the importance of Universal Search